Who can think about Costco without thinking about its private label, Kirkland Signature™?
As with nearly everything we do at Costco, our approach to developing a line of private-label products had the intent of increasing the value of your membership. Since the label’s launch in 1995, our Kirkland Signature teams have done this by creating items that are as good as or better than the leading brands in their product category in terms of quality, while offering them at a savings of at least 20%.
Our buyers have created Kirkland Signature products in nearly every line of products we sell—more than 350 individual items spanning more than 30 categories—from clothing to household goods and pet food to gasoline. The label means that Costco buyers have played a key role in creating the product (sometimes completely from scratch) and that it has received our stamp of approval—our signature—because it offers a particularly excellent value to our members.
All of the products mentioned in this issue’s special section—from baby wipes to canned meats—are great examples of how we’ve succeeded in this endeavor. It has been fascinating to see how the Kirkland Signature line has developed over the years, and our members have come to recognize these products as offering true value.
Between our Kirkland Signature line and the respected name brands we carry, we work tirelessly to make sure you’re getting the most out of your membership. So, as the weather cools and you get out to enjoy fall’s rays of sunshine, don’t forget to pick up a few Kirkland Signature items to enjoy. Your new favorite is just waiting to be discovered!
- Our cover story will take an in-depth look at the evolution of Costco.com.
The Costco Connection is published by Costco Wholesale. All editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in the Costco Connection is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement of the product or service offered unless it is specifically stated in the ad that there is such approval or endorsement. Products advertised may not be available at all locations at the time of publication. Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027. Copyright © 2022 Costco Wholesale.
