3 Ways to Choose a Payment Solution Provider

Businesses thrive when owners can focus on achieving their business goals while remaining confident that the other necessary pieces of their business are taken care of – such as accepting and receiving payments. Using innovative payment technology allows business owners to focus on increasing sales and providing excellent customer service, without getting bogged down in day-to-day tasks.

But how do business owners choose the right payment solution provider? Here are some important factors to consider.

Keep up with technology

Technology continues to evolve at a rapid pace, especially when accepting payments. Between the newest smartphone technologies and cloud-based systems, businesses need to offer their customers the payment options they prefer. Plus, creating a consistent experience – whether in-store, mobile, mail/telephone order or online – is essential for acquiring new customers and retaining existing customers.

A brick-and-mortar location is still key to make sales and build relationships with customers. Increasingly, businesses are also bringing their products and services to events, festivals and other places that require portability as well as reliability. Using a mobile point-of-sale (POS) solution that is integrated with the main system allows that flexibility.

Protect customers and data

Consider which solution has the most comprehensive security and offers the easiest implementation and maintenance.

Layers of security can be added, such as point-to-point encryption (P2PE), tokens and EMV to prevent data from being at risk. If a business experiences a breach, payment card networks will hold it responsible for fraud losses and incurred costs. Having measures in place to protect against breaches can help save time and money.

Consider branding

Consistent branding helps ensure a uniform customer experience. Look for a payment provider that offers white label branding, which will make a business stand out from its competition.

It’s important to choose a payment provider that’s easy to work with and has secure and tailored solutions to help your business thrive. For more information on how Elavon payment processing could work for your business please click here.