Your very own beauty reception. Based in Los Angeles and Songdo, Korea, By Sophie is a K-Beauty curation platform that provides access to innovative products to global retailers and customers. Join us in our beauty so you can be SOPHIEsticated. Our goal is to create a community with beauty lovers and become one whole SOPHIEsticated community. While being flawless doesn’t mean perfection, K-Beauty–with so many new products and non-stop innovation and advanced technology always coming up–helps rebuild confidence.” Sophie Park, Founder & Chief Creative Officer Sophie is a trendsetting entrepreneur with a native Korean perspective infused with Californian sensibilities. By Sophie celebrates K-Beauty by “curating and creating modern beauty essentials that accentuate the existing natural beauty in people and inspire them to feel more confident and empowered.